• PaidContent, Thursday, April 8, 2010 2:21 PM

The Huffington Post is debuting a "Twitter edition," which it tells paidContent "is intended to serve as an extension and a distinct entity from the main news and opinion site." Furthermore, the new service should "harness the social networking aspects of the site to create a real-time news service for each of HuffPo's 19 sections."

The publisher recently introduced sponsored Tweets across a number of channels, but execs tell paidContent that monetization of the medium remains an afterthought for now. The top priority at the moment is broad user adoption. Rather than catering to fleeting consumer trends (think MySpace pages) Huffington Post chairman Ken Lerer believes that Twitter it "here to stay."

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