- ClickZ, Friday, April 9, 2010 2:54 PM
Bryan Eisenberg identifies five attributes to landing page success--relevance, quality, location, proximity, prominence--that could help the content on you Web site convert visitors into buyers.
Eisenberg tells us how each integrates into a consumer's purchase decision.
Clicks are no longer the best measurement for success, so it's important to highlight calls to action, to keep
visitors coming back for more.
Read the whole story at ClickZ »
