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Twitter To Launch Link Shortener

Regarding said controversy, the company also unveiled several new features, some of which will compete directly with services already offered by start-ups that -- perhaps naively -- considered Twitter a "friend."

Case in point, Twitter chief exec Evan Williams confirmed plans to launch its own link shortener, explaining that it would be "stupid" not to add native link-shortening capabilities. "It is not clear how the new feature will affect bit.ly, the third-party link shortener Twitter currently uses as its default, but it sounds like that may change soon."

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