SEO: Speaking Web Lingo To Reach Audiences

Perhaps it's obvious, but Dunrie Greiling reminds us to know your audience before writing for the Web, which means using their language and terminology. Aside from providing insights on how to write copy people will read on a screen, Greiling tells us ways to check for readability, pointing to online tests that allow you to get feedback on the grade level of your web copy.
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Tags: search, seo
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