- PPC Hero, Sunday, April 25, 2010 10:04 PM
Ken Lyons walks through a case study using Google Trends to discover PPC opportunities. Google Trends identifies the hottest searches and rising trends on Google's engine, similar to the way Twitter identifies hot topics on its Web site. Lyons also tells us about a few different keyword analysis features and ways to predict seasonal traffic patterns that can lead to new keyword opportunities.
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