Nabs Boy Genius Blog

MediaMemo, Tuesday, April 27, 2010 9:44 AM
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Subscribe to Around the Net In Online Marketing just acquired respected mobile new bogs Boy Genius Report, which was founded by one Jonathan Geller. Geller's three-and-a-half year-old site reportedly averages around a million visitors per month. Terms of the deal weren't disclosed, but Geller tells Media Memo it was worth "multiple millions."

To date, owner Jay Penske has demonstrated a proclivity for media mavericks, having already brought Hollywood power blogger Nikki Finke and celebrity editrix Bonnie Fuller into his company's fold. "I assume the terms include an upfront payment, equity in Penske's company and payouts triggered by traffic and/or revenue goals, so there's likely a good deal of wiggle room in the deal," suggests Media Memo's Peter Kafka. "In any case, it's a nice bit of validation for a 23-year-old who never made it to college ... Geller dropped out of Greenwich High School in Greenwich, Conn., presumably because he was too busy contributing posts to tech kingpin Engadget." Geller launched Boy Genius in October 2006.

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