Mail.com Nabs Boy Genius Blog
Mail.com just acquired respected mobile new bogs Boy Genius Report, which was founded by one Jonathan Geller. Geller's three-and-a-half year-old site reportedly averages around a million visitors per month. Terms of the deal weren't disclosed, but Geller tells Media Memo it was worth "multiple millions."
To date, Mail.com owner Jay Penske has demonstrated a proclivity for media mavericks, having already brought Hollywood power blogger Nikki Finke and celebrity editrix Bonnie Fuller into his company's fold. "I assume the terms include an upfront payment, equity in Penske's company and payouts triggered by traffic and/or revenue goals, so there's likely a good deal of wiggle room in the deal," suggests Media Memo's Peter Kafka. "In any case, it's a nice bit of validation for a 23-year-old who never made it to college ... Geller dropped out of Greenwich High School in Greenwich, Conn., presumably because he was too busy contributing posts to tech kingpin Engadget." Geller launched Boy Genius in October 2006.
Recent Around the Net In Online Marketing Articles
-
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ...
Be the first to comment on "Mail.com Nabs Boy Genius Blog"
Leave a Comment