AdWords: Turning Fables Into ROI

Ask Howie, Wednesday, April 28, 2010 3:24 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net in Search Marketing

Tags

Howie Jacobson provides us with an AdWords Fable to determine how to test the message in your AdWords campaigns to reap the highest return on investment. He provides steps to test the campaign. For example, he explains that when testing a campaign begin by asking yourself "who" -- who will search for the keywords? Who are your ideal customers?
Read the whole story at Ask Howie »

Be the first to comment on "AdWords: Turning Fables Into ROI"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives