When Should Marketers Bid On Branded Keywords?

Search Engine Watch, Thursday, April 29, 2010 2:10 PM
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It's not uncommon for marketers to ask themselves why they should bid on their company's branded terms. So Jason Tabeling gives us three reasons why. For starters, many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Tabeling explains why.
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