How Google Improved Agency-Client Relationships

Kevin Lee tells us why Google's new initiative based on working with agencies and AdWords accounts is great not only for agencies, but for their clients, too. He points to problems in the paid search industry, and how improved certification measures, enhanced training resources, preferred API pricing, and Google's partner directory will solve them.
Read the whole story at ClickZ »
Tags: google, ppc, search
Recommend (2) Print RSS