Google Searches For TV Addressability
Keyword: Invidi
Google, amongst others, invests $23 million in addressable TV technologist Invidi. Wikipedia'd queries resulted in the discoveries of the following subterranean activities leading to a pandemic of addressable TV deployments:
Satcasting coverage: 32+ million digital TV households in the U.S.
Telco coverage: 6 million digital TV households in the U.S.
Multiplatform coverage minimally at 40+ million monitors
Cable operator addressable coverage upwards of 60 million TV households augmenting the number of U.S. TV households and mobile devices capable of receiving video addressable ads to near ubiquity.
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As usual, Mitch, you've managed to make what nobody cares about as confusing as possible. Let me state it simply: In an on-demand world, nobody demands more ads, addressible or otherwise. We now have more potential destinations for ads than we have people to avoid them. The only scalable audience is the one that doesn't want to be reached.
Mike, I love you, man.
Jonathan,
We've got to stop meeting like this!