Chris Dixon believes Facebook will dominate display ads the way Google dominates text ads. He points to reports that Facebook will soon follow AdSense by introducing an "off-property" ad network.
Facebook will try to tap into its base of advertisers to dominate intent-generating ads.
Dixon explains what the company will need to introduce before that happens and how the "Like" button
will come into play. As an example not in the post, the National Hockey League reported its official Web site has seen an 80% increase in referral traffic from Facebook, as people interact with
Facebook's Like button, as well as articles, scores and videos.
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