• The Globe and Mail, Monday, May 17, 2010 2:01 PM

Google is no longer allowing dating sites for older women seeking younger men to advertiser their services using the term "cougar." The search has deemed the commonly-used term "nonfamily safe." For CougarLife.com, now banned from Google's content network, "that means its ads will no longer appear on more than 6,700 Web sites, including Ask.com, YouTube and MySpace, which accounted for 60 percent of its traffic," Thomas Koshy, vice president for marketing at the Toronto-based site tells The New York Times.
Suggesting a double-standard, however, Google continues to allow similar advertising for the myriad sites that connect older men and younger women, like DateAMillionaire.com. Google, which has yet to comment in its cougar ban, is still allowing blurbs and "sponsored links" -- which typically pop up on the right side of the screen, for dating sites like CougarLife.com and other "nonfamily" sites -- to appear alongside search results.

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