Google Search Ad Pays Dividends

Globe Life And Mail, Tuesday, May 18, 2010 3:18 PM
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A $6 paid search ad and a little creativity landed one advertising exec his dream job. Alec Brownstein, a 29-year-old advertising copywriter, had a job, but wanted to move up in the world. So he went on to Google AdWords and bought the names of five of the top creative directors at ad agencies in New York. Dave McGinn explains how Brownstein did it.
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