Google Search Ad Pays Dividends
Globe Life And Mail, Tuesday, May 18, 2010 3:18 PM
A $6 paid search ad and a little creativity landed one advertising exec his dream job. Alec Brownstein, a 29-year-old advertising copywriter, had a job, but wanted to move up in the world. So he went on to Google AdWords and bought the names of five of the top creative directors at ad agencies in New York. Dave McGinn explains how Brownstein did it.
Read the whole story at Globe Life And Mail »
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Google Search Ad Pays Dividends"
Leave a Comment