Yahoo, Nokia Tying The Knot, Rumor Has It
All Things D, Friday, May 21, 2010 11:38 AM
On Monday, Yahoo is going to announce a broad mobile partnership with Nokia, sources tell BoomTown's Kara Swisher. Per the deal, the Finland-based mobile phone giant will build Yahoo email, search and other applications and services into its various devices. Nokia had reportedly considered making a Yahoo-centric phone, but sources says that idea never materialized.
Codenamed "Project Nike," Swisher reports that the project had been on the backburner for "many years." In the meantime, Yahoo has had a range on various mobile initiatives, along with many -- "mostly failed, according to Swisher -- partnerships with carriers and telecom makers. Project Nike is now being fast-tracked in light of Google's and Apple's rapid gains in the mobile arena - both of which threaten to leave Yahoo and Nokia in the dust. Yahoo Americas EVP Hilary Schneider played a lead role in the Nokia partnership, which sources say was a done deal two to three weeks ago.
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Codenamed "Project Nike," Swisher reports that the project had been on the backburner for "many years." In the meantime, Yahoo has had a range on various mobile initiatives, along with many -- "mostly failed, according to Swisher -- partnerships with carriers and telecom makers. Project Nike is now being fast-tracked in light of Google's and Apple's rapid gains in the mobile arena - both of which threaten to leave Yahoo and Nokia in the dust. Yahoo Americas EVP Hilary Schneider played a lead role in the Nokia partnership, which sources say was a done deal two to three weeks ago.
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