Can Facebook Dominate Search?

Eli Goodman analyzes the way people search today to determine the potential of Facebook, which hosts more than 600 million U.S. searches each month, with the potential to become a serious player in search marketing.

He walk through how to evaluate the average number of words per search, suggesting this metric provides insights into how consumers adapt search behavior to shifts in technology and culture. A graph helps to visualize the change.
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