Tom Critchlow tells us five ways being a search engine optimizer can make you better at online dating. Among the lessons applicable to both search and romance: "add trust," do research, and "test, test, test."
For example, "test which profile picture will get you most dates by using the My Best Face feature" on dating site OKCupid, which "lets you see which profile image works better for you and gives you lovely graphical breakdowns of the data to show you which demographic your image works best for."
On the SEO side of testing, he suggests: "Try segmenting your website optimiser tests."
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