Launched a blog, but not getting the traffic you expected? Alec Green give you 10 ways to feed your company blog, from crowdsourcing to writing about industry developments that relate to local events to getting buy-in from senior management.
Green provides some insights on keeping content fresh. After all, marketer don't want content getting lifeless like a tired old dog: "The kind of dog that looked like it hadn't been walked in weeks and smelled like it hadn't been given a bath in months," Green writes. "The member of our family that no one talked about and everyone secretly hoped would just be taken to a big farm in the country."