Using Search To Calculate ROI

ClickZ, Thursday, May 27, 2010 1:02 PM
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What is the return on investment of search, social marketing, digital marketing or advertising in general? Augustine Fou serves up insights after realizing advertisers have very different definitions for the term ROI. He explains the measurements advertisers use, provides tips for using search to find the returns, as well as ways to run awareness campaigns that help you calculate ROI.
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