How To Track Calls From Search Ads

Since Google began running click-to-call for mobile campaigns, and most recently added the same for desktop searches, there has been a renewed focus on unique campaign phone number call tracking and click-to-call placements in search ads. Jason Tabeling runs through a few details marketers should know, from how to gain higher click-through rates to call tracking, to unique number follow-ups.
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Tags: search
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