How To Squeeze Out PPC Profits

If you're wondering how to optimize your paid search campaign to profit from every click, Stoney deGeyter has the answer. He takes marketers deep into some complex calculations in an attempt to get more accurate cost per conversion data for PPC campaigns. He also explains how to determine the amount you can spend on campaigns and still make a profit by first calculating sales for each product group.
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Tags: ppc, search
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