• ClickZ, Thursday, June 10, 2010 2:06 PM

Great content doesn't always get ranked high in query results. It also takes a good URL structure to optimize for search engines, according to Mark Jackson. He give examples of good URL structures that make it easier for search engines to recognize, index and serve up content.

Jackson explains that some things to keep in mind when building a Web site include the ability to handle canonicalization issues, URL rewriting, adding breadcrumbs, changing headers, and optimizing images.

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