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AdMob: IAd Exclusion Hurts Developers

AdMob CEO Omar Hamoui isn't happy about the implication that he won't be able to serve ads on Apple's forthcoming iAd mobile ad network. (While yet to be officially confirmed by Apple, it's a fair assumption given that changes to Apple's developer agreement now prohibit developers from using advertising in their applications, which share analytics data with "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple.")

"Apple proposed new developer terms on Monday that, if enforced as written, would prohibit app developers from using AdMob and Google's advertising solutions on the iPhone," Hamoui said in a blog post. "These advertising related terms both target companies with competitive mobile technologies (such as Google), as well as any company whose primary business is not serving mobile ads ... This change threatens to decrease -- or even eliminate -- revenue that helps to support tens of thousands of developers."

Read the whole story at blog.admob.com »

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