Building a professional network sounds easy, but sometimes it takes more work to find the right contacts. It's similar to finding content when building a network of links. Nichola Stott provides tips on how to assess the quality of Web pages and what to look for to build a network of respectable sites that may share links. Although information retrieval, mathematic formulas and algorithms that determine relevancy is a science, marketing is still an art form that initially requires relationship building, she writes.
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