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Does Amazon Have E-Books In The Bag?

  • GigaOm, Tuesday, June 22, 2010 1:39 PM
Amid what appears to be an e-book price war, Om Malik argues that Amazon can easily defend its market leadership position -- but not because its Kindle is the superior e-reader. On the contrary, "The reading experience on the iPad is so superior to that of the Kindle I often find myself staying up later than usual reading a book."

Still the GigaOm founder admits to spending, on average, about $10 every 3-5 days on Amazon's site buying a book to read using the Kindle application on the iPad. With regard to both selection and ease of use, Apple's iBooks store pales in comparison. Also, unlike books purchased on iBooks, Amazon-bought e-books can be downloaded and read on virtually any device or operating system. "Unlike Amazon's Kindle store, iBooks is going to be limited to the iPad/iPhone platform -- which is not good enough for me," Malik concludes. But, what about Barnes & Noble, which no doubt can offers shoppers a broad selection of e-books. At least according to Malik, the brick & mortar bookseller has yet to successfully establish itself in the digital realm.

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