Google Tests New Category Of Sponsored Links

Creative Director Alex Campbell was the first of The Search Agents' personnel to spot a new category for advertisements in the sponsored links on Google: "related to," ads that are somehow associated with the user's query, or could also be based on recent search activity, according to Alec Green. Campbell is in the U.K., so Green (in the U.S.) also checked out a query and found similar results. Green says he contacted his Google rep and hopes "to get more information on these new features in the coming days."
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Tags: ppc, search
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