New MSNBC.com Downplays Page-Views
paidContent, Monday, June 28, 2010 1:04 PM
De-emphasizing the page-view, MSNBC.com's newly redesigned site touts a "less is more" minimalism, and a single-page-only format, which favors large, customizable ads, reports paidContent. "It is also promising to ... reduce the use of 'standalone' slideshows, something that has become a staple of many news sites to drive page-view counts as a way of measuring audience usage and engagement to advertisers."
In their place, it plans to rely on more "integrated" slideshows, which are part of the page, and thus don't require clicking. Let it be know that "Msnbc.com is in the business of selling advertiser experiences, not ad units," an MSNBC rep tells paidContent. To be clear, the new site experience isn't entirely devoid of clicking, and includes a "social toolbar" for posting stories to Twitter or Facebook, as well as email.
Read the whole story at paidContent »
In their place, it plans to rely on more "integrated" slideshows, which are part of the page, and thus don't require clicking. Let it be know that "Msnbc.com is in the business of selling advertiser experiences, not ad units," an MSNBC rep tells paidContent. To be clear, the new site experience isn't entirely devoid of clicking, and includes a "social toolbar" for posting stories to Twitter or Facebook, as well as email.
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "New MSNBC.com Downplays Page-Views"
Leave a Comment