Stepping Up To Integrated Direct-Response Marketing

Razorfish Search Shots, Tuesday, June 29, 2010 11:24 AM
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Razorfish will release a series of white papers offering instructions on how to improve return on investment. The search team developed the series in collaboration with experts from Google and marketers from Razorfish's media, analytics, CRM and ad exchange departments. Part 1 is available, but forthcoming chapters will focus on a variety of verticals, starting with retail.
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