Three SEM Trends To Follow

Finding opportunities to connect with consumers when you have a mile-long list of to-dos isn't always easy, but identifying the trends in advance can lessen the burden. Lee Odden points to three important search marketing trends. Among them: online & offline marketing integration. "Small businesses must pay attention to customer search online influencing offline purchases as well as the influence of the in-store experience on searching and purchasing online," he writes.
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Tags: search, sem
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