Jill Whalen explains nine steps to diagnosing the cause of lost search engine traffic after reviewing a few sites whose owners saw a drop-off in visitors. For example, she suggests first determining
the type of traffic lost. Many people look at Google's overview page, see a loss of overall traffic to their Web site, and assume that they must have lost their rankings in Google and the targeted
traffic that comes with it. Whalen tells us this is not always the case.
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