- ClickZ, Wednesday, July 14, 2010 11:44 AM
Attribution management has become a thorn in the side of marketing trying to determine how to allocate media budgets. Xuhui Shao reminds us the last-click or "last-ad win" model no longer works, as
real-time bidding and audience optimization become the core strategy of more campaigns. So, he offers up three steps that could solve the problem or at least set marketers in the correct direction.
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