Finding The Best Landing Page Strategy

PPC Hero, Wednesday, July 21, 2010 12:15 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

Understand how users see your page before optimizing it, suggests Erin, explaining that people read a landing page as they would a book or magazine, from left to right. Based on that assumption, she reminds us that people don't actually read landing pages, they scan. So she walks through a strategy to help marketers place copy, images and other content in sections that will reap the most benefits and conversions.
Read the whole story at PPC Hero »

Be the first to comment on "Finding The Best Landing Page Strategy"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives