- PPC Hero, Wednesday, July 21, 2010 12:15 PM
Understand how users see your page before optimizing it, suggests Erin, explaining that people read a landing page as they would a book or magazine, from left to right. Based on that assumption, she reminds us that people don't actually read landing pages, they scan. So she walks through a strategy to help marketers place copy, images and other content in sections that will reap the most benefits and conversions.
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