When Ads Exceed Clicks
ClickZ, Friday, July 23, 2010 9:39 AM
Too many ads and not enough clicks on paid search ads could mean there aren't enough searches for the keyword phrases you love most, according to Kevin Lee. He explains what to do when there's a significant volume of searches on the words, but competitors who either have high budgets or high quality scores make it impossible to maintain top position across the target audience. Lee offers a variety of options, including considering other publishing networks.
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