Finding Other PPC Conversion Funnels

Evan Britton echoes what I have been writing for months: It's time to give Microsoft a closer look when it comes to PPC ads. She says stats from a variety of data channels suggest less competition on adCenter creates better conversions at a lower price compared with Google. Providing tips for optimizing on Bing, Britton notes that advertisers focusing solely on placing paid search on Google should change their strategy.
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Tags: ppc, search
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