Bye-Bye Manual PPC Bid Processes
Semvironment, Tuesday, July 27, 2010 12:31 AM
After being challenged to manually manage more than $7,000 for ad spend in one day, while maintaining somewhat strict average CPC and CPA goals, James Zolman suggests looking into automated PPC bid management software and processes He provides the results of the challenge, along with seven reasons why manual PPC bid management is dead.
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