How Content Becomes Two-Way Communication Tool

Fire Horse Tail, Wednesday, July 28, 2010 3:51 PM
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Gabriella Sannino tells us great content that people want to read starts with knowing the audience rather than creating the content and hoping they will come. She explains how to set the ground work, create content as a competitive advantage, and keep an eye on the bottom line to build content as a two-way communication tool rather than a mouthpiece.
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