Jenna Sheeran explains the Google tools small and medium-sized businesses can use to connect with local and mobile consumers looking for goods and services, including geo-targeting, Google Places, Location Extensions, and Google Maps. Why tap this market? Throwing out a few stats< she writes, "97% of people use local online media (BIA/Kelsey Group, March 2010), geo-modified search queries are common, and smartphone sales will surpass PC sales in three years (Gartner, Jan. 2010)."
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