Back to school online traffic peaks in early August, so Tina Kelleher provides a checklist to make sure PPC campaigns are in order. She explains methods to attract clicks by updating ads with enticing
offers and focusing on deals for shoppers with words like "coupon," "deal," and "Sale" in the ad copy and headline. She also suggests ways to manage bidding strategies and implement geographic
targeting.
Read the whole story at Microsoft Advertising Blog »
