Mobile ad tech developer Medialets has raised $6 million in Series B financing,
Business Insider reports. The NYC-based startup,
which has now raised a total of $10 million, offers iPhone and Android publishers and advertisers a platform for multimedia ads, so creative can include video and animation, as well as access
smartphone-specific features like motion sensors. Last year, for instance, Medialets generated some buzz for a "shakeable" Dockers ad it powered for OMD. "One big difference between Medialets and
other mobile ad companies you may have heard of, such as Google's AdMob, is that Medialets doesn't sell ads or act as an ad network -- it just makes technology," notes Business Insider.
"It's
sort of how web advertisers use Adobe Flash and other tools for multimedia ads -- but tailored for smartphones, most of which don't support Flash." Foundry Group, which led Medialets' Series A last
year, also led this latest round. Additional investors included DFJ Gotham, Dave McClure and Chris Saridakis.
Read the whole story at Business Insider »
