• The Wall Street Journal, Monday, August 16, 2010 5:07 PM

It's not all smooth sailing for Apple and its new mobile advertising initiative. As some ad execs tell The Wall Street Journal, "Some ad campaigns [are] experiencing delays as agencies attempt to learn the new system amid Apple's tight control over the creative process." Also, since Apple debuted its iAd mobile advertising service last month, the company has been slow to roll it out.

"Of the 17 launch partners Apple named for iAd, only Unilever PLC and Nissan Co. had iAd campaigns for much of July," according to The Journal. "Of the remaining 17, Citigroup, Walt Disney Co. and J.C. Penney Co. -- which tied its campaign to the back-to-school-season -- have since launched iAd campaigns and other companies are planning iAd efforts." According to the unnamed ad execs, the problem is Apple and its tight control on the creative aspects of "ad-making, something advertisers aren't used to," they tell The Journal. "That has made the creation of the mobile ads laborious, taking about eight to 10 weeks from brainstorm to completion -- longer than normal for most mobile ads, executives said."

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