Google Introduces Enhanced CPC

Google has introduced Enhanced CPC, an automatic bidding feature meant to improve return on investments on Max CPC campaigns, according to Dan Friedman. He provides insight on how to get started using the tool, and adds that advertisers cannot use AdWords Editor to modify campaigns using Enhanced CPC. Google is working to ensure compatibility in the near future.
Read the whole story at Google Inside AdWords »
Tags: google, ppc, search
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