Ann Donnelly questions why site owners pay out for PPC advertising each month when they could spend a portion of the budget on professional SEO services and likely maintain good organic results at no or very little ongoing cost. To find the answer, she provides a list of fears and myths marketers have that could hold them back. For example, fear of pissing off the Web designer by questioning their reasoning for doing something. Or, keeping up with the Jones when you really need to find the answer with the Smiths.
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