PPC Ads Are Like First Impressions

As the old saying goes, you can't make a first impression twice. Potential customers sometimes see paid search ads first and then click through to the Web site. Erin provides some ad writing and landing page advice to help attract consumers and close the deal without sending the wrong message. She discusses writing headlines and copy, and also gives advice on call-to-actions and dynamic keyword insertions.
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Tags: ppc, search
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