Those who still own one of the long-lost Compaq portables (like me) might appreciate Jack Aaronson's analogy of change. As the online advertising industry matures and technology becomes more sophisticated, he spends less time on laptops and desktops -- except for writing long reports or proposals -- and more time on mobile devices that devices allow him to quickly look up something or check email.
What's the point? Marketers also need to follow change and adapt. Rather than fear change, Aaronson reminds us to embrace it, and provides insight into how to reach consumers as they switch, too.