AdCenter Increasing Negative Keyword Limits

Microsoft adCenter has now made it possible to add thousands of negative keywords at the campaign and ad group level. Tina Kelleher explains, however, advertisers should delete negative keywords at the keyword level because the list limit has not been expanded yet. Doing this will keep keyword-level negatives from overriding newly expanded lists. Kelleher tells us on how to get started.
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Tags: microsoft, search
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