When Search And Display Collide

Mike Baker sat down with Dax Hamman, VP of display media at iCrossing, a Hearst-owned global digital marketing agency, to discuss whether marketers have begun to see a convergence of search engine marketing and exchange-traded display advertising. The two discuss what it takes to bridge search and display advertising, what search advertisers can learn from display, and more.
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Tags: display, ppc, search, seo
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