Known By The Company You Keep

Search Engine Journal, Friday, August 27, 2010 12:07 PM
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TrustRank: heard of it? David Harry defines it as a concept that describes the trust link structure between articles. He explains generally good Web sites link to other good Web sites, and bad to bad. Quality Web sites don't typically link to those filled with spam. So, he provides a checklist to help remain a good neighbor, including how to control the flow of PageRank.
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