Rivaling the ubiquity of Google's search bar, Facebook on Tuesday firmly lodged itself on the front page of NYTimes.com
. "The functionality appears to be similar to Facebook's recommended articles social plugin, with users being required to opt-in to the service," notes All Facebook
"The most notable aspect of this new service however is that the typically design-conscious company, has a plugin which doesn't align with the rest of the site." According to The New York Times, the only information that will be displayed on one's Facebook profile is recommendations that they chose to share on Facebook. What's more, all information being used by NYTimes.com will be explicitly stated. What the partnership does not do is integrate Facebook with the New York Times' existing TimesPeople social news network. Rather, as All Facebook reports, "The company has chosen to use a number of separated social tools for providing more interaction among its users."