Website Excellence: Business to Business: Critical Mass; Moen, Moen.com
Business to Business
Fusing a consumer-facing and trade-facing site into one, easy to navigate package, Moen.com has cleverly addressed the challenge of serving both constituencies. Kitchen and bathroom hardware, more often than not, sparks considerable debate between homeowners and contractors, so by having one site for their products, Moen has been able to ease this discussion and move the process forward. Information about products and innovations are front and center for the consumer, while the section for tradesmen is one click away from the homepage and is comprehensive and utilitarian.