• by OMMA Magazine Writers , September 3, 2010

Maude
MTV, "MTV Movie Awards"
BANNER: STANDARD, FLASH OR RICH MEDIA

To build excitement for its annual Movie Awards, MTV wanted to engage with potential viewers away from the boob tube. The banner ad created by Maude was highly interactive, packed with content that movie fans and MTV viewers care about, but it was not intrusive or disruptive. Different tabs within the banner allowed visitors to watch video clips, vote for their favorite stars, read Twitter and RSS feeds and share the banner as an embedded widget on Facebook. And because the content was constantly updating, it wasn't something you look at once and then wish it went away.