• by OMMA Magazine Writers , September 3, 2010

A&E Television Networks
The Glades, "The Pool, a TVGuide.com Takeover"
HOMEPAGE TAKEOVER

One moment you're reading TVGuide.com; the next the entire site is submerged in water, and you're looking over a murder scene, wondering how the brunette in the orange dress wound up floating face-up in the pool. Thus, the stage is set - perhaps as best as a takeover campaign can - for A&E's new drama, The Glades. The ad's accompanying copy, "Sunny - With a chance of homicide," serves to convey the darkly comedic tone of the series. With the campaign, the network was going for something "aggressive" and "saturating." Mission accomplished.